About Us

Welcome to Mooiziel, where products meet societal conscience, inclusivity, and nature’s finest.

This journey began with a vision to transform the beauty industry from the eyes of an everyday mom, with an aim to provide for a better future for all generations. The aim of the platform is to be a force for good—creating products that enhance your beauty while respecting the planet we call home.

At Mooiziel, we believe in natural resources. Our partner brands are carefully chosen because they craft using halal and sustainably sourced ingredients that not only deliver exceptional results but also minimize our environmental footprint. From botanical extracts to eco-friendly packaging, every aspect of our products reflects our commitment to preserving the Earth’s beauty.

Diversity and inclusivity are at the heart of what we do. We celebrate beauty in all its forms and embrace every shade, texture, and identity. Our mission is to offer products that cater to a diverse range of skin tones, hair types, and beauty needs, ensuring that everyone feels seen, represented, and empowered.

More than just a beauty brand, we’re a community. We want to give back to our communities which are under-represented and often unfairly treated. We believe in transparency, education, and empowerment. Through our platform, we strive to provide an opportunity to educate and inspire, sharing insights on sustainable beauty practices and celebrating the natural beauty that exists within each of us.

Join us on this journey toward a more sustainable, inclusive, and beautiful world. Explore our range of products that are not only good for you but also good for our planet. Together, let’s redefine beauty for a brighter, and more sustainable future.

Mooiziel —where beauty is a halal, natural, inclusive, and sustainable.